HINDUSTHAN SOYA MILK PRODUCTS is the innovative enterprise and first of its kind in Coastal Andhra Pradesh state. Soya is the entire new product for our area and no body knows about soya products before we establish our unit. There is no even training facility for new entrepreneurs nearby. So Proprietor Mr.K.Ganga Ram under gone training at CIAE (Central Institute of Agricultural Engineering)-Bhopal and impressed with soya products and decided to introduce these products to general public and further decided to encourage entrepreneurs towards establishing such units.
Initially it seemed as a big task to introduce such new products among the customers but succeeded through organizing awareness generation programmes, propaganda, organizing Food festivals, Recipe contest, etc., Now it reached to many and about 10 doctors prescribing soya products to their patients.
The enterprise has many satisfied customers as well as entrepreneurs who made use of the products and continuing their usage and even encouraging their friends and relatives too.
This enterprise reduces human drudgery and hard labour in the processing of products and any one can do with interest and earn money through satisfied customers. It has proved and identified as the innovative enterprise by CTRI-Krishi Vignan Kendra also.
We also trained entrepreneurs in production, sales and marketing and providing necessary technical support in establishing and running of their units. Adithya Educational Academy-Rajahmundry associated with EDP training activity and propagation activities for the last three years.